Photographer · Videographer · CommunicationPortfolio '26

Pablo
González

I’m Pablo. I take photos, shoot video and help brands communicate. And above all, I’m obsessed with the business behind every project.

Photographer & videographer available · Vigo–Galicia / remote

Puma · Scuffers · Orggeïl · 4.9M views

See my work Let’s talk

00 — Who I am

I started out taking photos. But what really hooked me was understanding the why: what the brand wants, who it’s talking to and how that ends up moving their customers. So I brought the two sides together. The audiovisual craft and the business.

Work

01 — What I do

Sports photography / skating · gymnastics · artistic sports

More than 100 championships shot for Galician clubs and federations.

Figure skater in a black dress with yellow ruffles, mid-routine at a competition — photo by Pablo González

Male figure skater in a jump with his leg raised over the skates — photo by Pablo González

Figure skater in a red and black dress striking a dramatic competition pose — photo by Pablo González

Pairs figure skating duo in a synchronised low figure on the rink — photo by Pablo González

Skater in green themed costume shouting during a group show routine — photo by Pablo González

All my sports photography at pablogonzalezphoto.elur.es ↗

Got a championship or an event coming up? Let’s talk →

Video / direction · camera · editing

Two years making video for Orggeïl: 30+ reels, two podcasts and a documentary.

More video on the @Elur.studioo channel ↗

Does your brand need video? Let’s talk →

Social content / what running a community taught me

TikTok Studio screenshot: a video with 4.9 million views — 4.9M on one video

For a year I ran a fashion account on TikTok and it got out of hand, in a good way: 80,000 followers and a video that went past 4.9 million views. I left it behind, but I kept what matters: how you hook people, how you work with brands and what “communicating” really means — something I’d put to use years later creating content for other brands:

Reel ↗ Reel ↗ Post ↗ TikTok ↗ TikTok ↗ TikTok ↗

Figure skating team looking up with their arms outstretched during their routine — photo by Pablo González

Brands

02 — Who I’ve worked with

Fashion and lifestyle collaborations (Puma, Scuffers, Vesta Garments) from my content days, two years directing and editing video for Orggeïl, and photo and communication work for restaurants through Elur. Different sectors, same way of working: understand what they need and get it done.

Journey

03 — How I got here

Before anything else

Where I come from

I grew up in Redondela, a town near Vigo. I’ve always admired my parents above any footballer or actor. They didn’t have it easy growing up, but through hard work and education they gave my sister and me a decent life. From them I learned effort, humility and respect.

Pablo as a child, sitting on a bench next to a stuffed toy

Teenage years

Windsurfing and discipline

The sea taught me what no school does: consistency, grit and the habit of getting back up and trying again. That has served me for everything since — and it has introduced me to some wonderful people.

University

Journalism in Santiago, and an honours mark

I studied Journalism at USC. The degree wasn’t really my thing and I’ll admit it was a struggle to finish, but I earned top honours in one subject that blew my mind, taught by a professor I admire: Politics with Miguel Anxo Bastos. My best academic memory (not that it has much competition).

Miguel Anxo Bastos, Politics lecturer at USC, giving a talk

2022 — 2023

80,000 followers on TikTok

A fashion account that grew more than I expected. Brands, my first self-made income and my first real lesson in what works and what doesn’t on social media.

2023 — 2025

Two years of video for Orggeïl

Direction, camera and editing for Orggeïl, on an ongoing basis: 30+ reels, two podcasts, a documentary and four photo shoots. That is where I learned to deliver with quality and on time, week after week.

2025

Final thesis on entrepreneurship

I built my final degree project around my own entrepreneurial process. I even produced an audiovisual MVP for the submission instead of staying in theory.

Still from Dame Après Paris, a personal film project by Pablo González

Today

Elur and sports photography

I work for myself: Elur, my photo and communication project for restaurants, and championship coverage for Galician clubs and federations. I built a system so every family can view and buy their photos online the same day — that’s what makes each championship pay for itself.

Figure skating group in blue and gold costumes mid-routine — photo by Pablo González

04 — Numbers

80,000

TikTok followers in one year (2022-23)

4.9M

Views on a single video

2 years

On my own since January 2025

100+

Championships covered

Want these numbers on your side? Let’s talk →

My own
projects

05 — Things I’ve built

Elur

Photo and communication for restaurants · founder

elur.es ↗

Figure skater with her arms open and a tense expression during her competition routine — photo by Pablo González

Sports photography

Championships, clubs and federations

.photo ↗

Viewest

My first clothing brand · 2022

Instagram ↗

Elur Studio

Video and podcast · YouTube

YouTube ↗

Shall we build something together? Let’s talk →

06 — What I know how to do

Technical

PhotographyVideoEditingArt directionSocial mediaContent marketingBusiness managementCoding + AIWeb design

Personal

CommunicationAutonomyProblem-solvingBusiness mindset

Languages

SpanishNative

GalicianNative

EnglishAdvanced

FrenchBasic

PortugueseBasic · I get it because of Galician, and not much more

07 — About me

I’m from Redondela, and since I was a kid I’ve been drawn equally to making things and to understanding how businesses work.

Windsurfing gave me discipline. Journalism, the urge to tell stories. TikTok showed me that communication done well truly moves people. Today I bring it all together: photo, video and communication, always with an eye on the business behind it. I’m comfortable being the bridge between the idea and the execution, where someone has to understand the goal and also know how to make it happen.

Pablo González.

Who I am