Journalist · Data · AudiovisualPortfolio '26

Pablo
González

I’m Pablo, a journalist from USC. I make data journalism pieces end to end: I report them, verify them against primary sources, design them and code them. In a newsroom that’s three people.

Data journalist available · Vigo–Galicia / remote

Puma · Scuffers · Orggeïl · 4.9M views

See the pieces Let’s talk

00 — Who I am

I started out taking photos. But what really hooked me was the why: where a figure comes from, who repeats it without checking, and what changes when someone bothers to go to the source. So I learned to do both halves: tell it and prove it.

Journalism

01 — What I write

Twelve data journalism pieces published, and I made them end to end: reported, verified against primary sources, designed and coded. Business, tech and health.

Casio made itself smaller to survive ↗ Nobody wanted to buy Netflix ↗ The fall of GoPro ↗ Tim Cook: he made Apple 13 times bigger ↗ Why Apple wants you to rent your iPhone ↗ The memory crisis ↗ Argentina under Milei, without picking a side ↗ Do we really have no financial literacy? ↗ Red light: what works and what is marketing ↗ Three and a half cups a day ↗ A drug that treats the cause of narcolepsy ↗ Implants for sight: Musk promises, Elche did it ↗

All the pieces at piezas.elur.es →

Work

02 — What I do

Sports photography / skating · gymnastics · artistic sports

More than 50 championships shot for Galician clubs and federations.

Figure skater in a black dress with yellow ruffles, mid-routine at a competition — photo by Pablo González

Male figure skater in a jump with his leg raised over the skates — photo by Pablo González

Figure skater in a red and black dress striking a dramatic competition pose — photo by Pablo González

Pairs figure skating duo in a synchronised low figure on the rink — photo by Pablo González

Skater in green themed costume shouting during a group show routine — photo by Pablo González

All my sports photography at pablogonzalezphoto.elur.es ↗

Got a championship or an event coming up? Let’s talk →

Video / direction · camera · editing

For Orggeïl, since late 2023: 100+ short videos, one podcast and a documentary. And StyleBeat, the podcast I co-founded and hosted in 2023.

StyleBeat #2 × Orggeïl — a podcast I co-founded

StyleBeat — interview about Dame Après Paris

More video on the @Elur.studioo channel ↗

Does your brand need video? Let’s talk →

Social content / what running a community taught me

TikTok Studio screenshot: a video with 4.9 million views — 4.9M on one video

For a year I ran a fashion account on TikTok and it got out of hand, in a good way: 80,000 followers and a video that went past 4.9 million views. I left it behind, but I kept what matters: how you hook people, how you work with brands and what “communicating” really means — something I’d put to use years later creating content for other brands:

Reel ↗ Reel ↗ Post ↗ TikTok ↗ TikTok ↗ TikTok ↗

Figure skating team looking up with their arms outstretched during their routine — photo by Pablo González

Brands

03 — Who I’ve worked with

Fashion and lifestyle collaborations (Puma, Scuffers, Vesta Garments) from my content days, two years directing and editing video for Orggeïl and its offshoot brand Maison Athlete, and photo and communication work for restaurants through Elur. Different sectors, same way of working: understand what they need and get it done.

Journey

04 — How I got here

Before anything else

Where I come from

I grew up in Redondela, a town near Vigo. I’ve always admired my parents above any footballer or actor. They didn’t have it easy growing up, but through hard work and education they gave my sister and me a decent life. From them I learned effort, humility and respect.

Pablo as a child, sitting on a bench next to a stuffed toy

Teenage years

Windsurfing and discipline

The sea taught me what no school does: consistency, grit and the habit of getting back up and trying again. That has served me for everything since — and it has introduced me to some wonderful people.

University

Journalism in Santiago, and what I learned outside

I studied Journalism at USC. What I was after I never quite found in class, so I built it myself while I finished the degree: really understanding how communication works. That is what I have tried to put into these twelve pieces, which I made end to end and with tools a normal newsroom does not use, to bring complex news to anyone.

2022 — 2023

80,000 followers on TikTok

A fashion account that grew more than I expected. Brands, my first self-made income and my first real lesson in what works and what doesn’t on social media.

2023 — 2025

Video for Orggeïl

Direction, camera and editing for Orggeïl, on an ongoing basis: 100+ short videos, one podcast, a documentary and four photo shoots. That is where I learned to deliver with quality and on time, week after week.

2025

Final thesis on entrepreneurship

I built my final degree project around my own entrepreneurial process. I even produced an audiovisual MVP for the submission instead of staying in theory.

Today

Elur and sports photography

I work for myself: Elur, my photo and communication project for restaurants, and championship coverage for Galician clubs and federations. I built a system so every family can view and buy their photos online the same day — that’s what makes each championship pay for itself.

Figure skating group in blue and gold costumes mid-routine — photo by Pablo González

05 — Numbers

80,000

Followers built from zero (2022-23)

4.9M

Views on a single video

50+

Championships covered

Data pieces, made end to end by me

Shall we talk about what I can bring to your newsroom? Let’s talk →

My own
projects

06 — Things I’ve built

Elur

Photo and communication for restaurants · founder

elur.es ↗

Figure skater with her arms open and a tense expression during her competition routine — photo by Pablo González

Sports photography

Championships, clubs and federations

.photo ↗

Viewest

My first clothing brand · 2022

Instagram ↗

Elur Studio

Video and podcast · YouTube

YouTube ↗

Shall we build something together? Let’s talk →

07 — What I know how to do

Technical

PhotographyVideoEditingArt directionSocial mediaContent marketingBusiness managementCoding + AIWeb design

Personal

CommunicationAutonomyProblem-solvingBusiness mindset

Languages

SpanishNative

GalicianNative

EnglishAdvanced

FrenchBasic

PortugueseBasic · I get it because of Galician, and not much more

08 — About me

I’m from Redondela, and since I was a kid I’ve been drawn equally to making things and to understanding how businesses work.

Windsurfing gave me discipline. Journalism, the urge to tell stories. TikTok showed me that communication done well truly moves people. Today I bring it all together: photo, video and communication, always with an eye on the business behind it. I’m comfortable being the bridge between the idea and the execution, where someone has to understand the goal and also know how to make it happen.

Pablo González.

Who I am